Referenced in this story

People, terms, and examples

Definitions for names and terms used in this article.

DeBrovys: Louisville industrial tarp manufacturer operating since 1885. They serve truck operators, waste fleets, fabrication buyers, and industrial customers who need the right tarp, fabric, or system fast.
Sheryl Rota: Lead on the DeBrovys engagement. She ran the original design audit, documented the color and UX direction with Bruce, and drove Phase 2 through Phase 4 work on the live BigCommerce storefront.
Bruce: DeBrovys stakeholder who approved the navy and orange brand system. His sign off moved the project from audit findings into an approved redesign direction.
BigCommerce: The ecommerce platform behind the original live storefront at debrovys.com. Product data, checkout, and the Stencil theme all ran here before the headless rebuild.
Stencil: BigCommerce's theme framework. The legacy DeBrovys site was built on Stencil templates and SCSS while the Next.js rebuild was in progress.
Next.js: React framework used for the headless rebuild deployed at debrovys.vercel.app, connected to BigCommerce catalog data on the backend.
Lighthouse: Google's auditing tool for performance, accessibility, best practices, and SEO. Mobile scored 41 and desktop 59 on the old site; both climbed into the 94 plus range after rebuild.
Klaviyo: Email marketing platform powering signup forms on the storefront. The floating "Get Latest Updates" flyout blocked mobile content while generating $0 revenue and only 2 subscribers.
loadFullCatalog(): Early headless homepage function that pulled roughly 35 BigCommerce API pages (8,525 SKUs) on cold start, causing about a 30 second blank loading state.
Phase 2: The June 2 to 10, 2026 weekly sprint on the live BigCommerce store: guest checkout, Stripe and PayPal QA, accessibility fixes, and mobile UX repairs while the rebuild was planned.
June 13 session: Major debrovys web engineering day documented in the project summary: catalog probe of 8,525 SKUs, performance roadmap P0 through P3, and the push to PageSpeed 94 plus on the deployed preview.
tRPC: Type safe API layer added to the Next.js storefront so catalog, auth, and newsletter calls could be batched and validated instead of relying on ad hoc fetch routes.

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