94
Mobile PageSpeed
DeBrovys
Industrial Tarp Storefront Redesign & Next.js Rebuild
Full redesign and rebuild for a Louisville industrial tarp manufacturer, from a generic BigCommerce theme to a high performance Next.js storefront with a navy and orange B2B design system.
Impact at a glance
Results that matter
97
Desktop PageSpeed
+53
Mobile lift
+38
Desktop lift
Before & After
See the transformation
Side by side captures of the original experience and the rebuilt storefront, design, structure, and performance.
How we worked
From problem to solution
The Challenge
What needed to change
The original site used generic theme colors, buried the "since 1885" trust story, and forced buyers through six levels of navigation. Featured products showed line drawings with no clear path by industry. Lighthouse scored 41 on mobile and 59 on desktop. Several products displayed $0.00 pricing publicly, undermining buyer confidence.
Our Approach
How we solved it
We applied an approved navy, orange, and off white palette; restructured the homepage around trust, industry entry points, and catalog discovery; simplified navigation with mega menus and industry landing pages; and rebuilt the experience in Next.js with optimized assets, skeleton loading states, and clearer CTAs throughout.
DeBrovys is an industrial tarp manufacturer serving truck operators, waste management fleets, and fabrication buyers since 1885. Their BigCommerce storefront had deep product data but read like a generic parts store, weak branding, buried trust signals, confusing navigation, and poor Lighthouse scores. We audited the live site, defined a new industrial design system, and rebuilt the storefront on Next.js.
Deliverables
What we shipped
Brand and color system audit with stakeholder approved palette
Homepage restructure: trust bar, hero, industry cards, catalog, and blog promotion
Navigation redesign with mega menu and category sidebar submenus
Industry landing pages for truck tarps, tarp systems, waste, fabrics, and parts
About, FAQ, and blog content page redesigns
Floating newsletter widget with full viewport dialog overlay
Next.js storefront rebuild connected to BigCommerce catalog data
Performance optimization: WebP imagery, skeleton loaders, and Lighthouse CI
Highlights
Standout details
Trust signals moved above the fold, factory direct, ships nationwide, custom fabrication
Shop by Industry cards give buyers a two click path to the right catalog segment
Hero category sidebar filters the catalog in one click
FAQ reorganized by category with quick support contact links
Partner brand logos normalized across homepage and footer
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